San Francisco, CA, May 21, 2019 — Leading digital adventure travel platform, The Outbound Collective, announced the launch in their #EveryoneOutside initiative these days. This new attempt is focused on creating a greater inclusive and culturally various outdoor community by way of elevating and empowering underrepresented voices thru an aggregate of digital amplification and progressed get right of entry to to actual-global ability-constructing activities. This is a public-dealing with initiative that will be promoted to The Outbound’s audience of over 12 million outside and travel fans across its website, iOS and Android apps, social media channels, and devoted #EveryoneOutside internet site.
#EveryoneOutside is a protracted-time period dedication via The Outbound Collective, a minority-owned commercial enterprise, to boom range in the outside. The initial 2019 marketing campaign functions five key components: 1) producing and selling a four-component video series profiling athletes from underrepresented groups; 2) presenting and selling leaders, corporations, non-earnings, and affinity groups running to grow range in the outside; three) highlighting and selling journey travel-focused photos and testimonies from the usage of the #EveryoneOutside hashtag; four) dispensing free passes to attend The Outbound’s Pursuit Series events for contributors of partnering non-income and affinity groups; 5) diversifying The Outbound’s community of photographers and influencers.
The #EveryoneOutside concept is an immediate result of the work The Outbound Collective has been doing as a signatory of Teresa Baker’s Outdoor CEO Diversity Pledge. “We’re proud to take the Pledge and we’re excited to comply with Teresa’s lead and the instance that she’s placing within the enterprise,” stated Brian Heifferon, CEO / Co-Founder of The Outbound Collective. “This initiative is honestly about finding the quality ways to support and increase the various athletes, leaders, corporations, and affinity groups who’re already engaged inside the tough work of increasing get admission to to the outdoors and growing structures to diversify an enterprise this is presently now not consultant of our society at huge.”
Teresa Baker, Founder of the Outdoor CEO Diversity Pledge, provides, “I’m excited to see how this marketing campaign grows. Underrepresented groups have constantly been in these incredible outdoor areas. I’m glad to see The Outbound Collective taking the lead in sharing some of our memories.”
Community partners at release consist of Run 4 All Women, Latino Outdoors, Natives Outdoors, The Venture Out Project, Color Outside, Girl Ventures, Outdoor Asian, Latin X Hikers, Brown People Camping, Fat Girls Hiking, Brown Folks Fishing, The Great Outchea, and Peak Explorations. Run 4 All Women’s Founder, Alison Désir stated, “We are pleased to be a community accomplice for this a good deal wanted and well-timed initiative. Representation topics and we’re excited for the approaches this campaign will exhibit the existing diversity of the outside, telling our stories all even as creating opportunities for learners.”
Industry companions at launch encompass HOKA ONE ONE, Kampgrounds of America (KOA), Eddie Bauer, and LEKI. HOKA’s Director, Global Brand Communications, Martha Garcia, said, “Empowerment, authenticity, and inclusivity are a part of the center values of HOKA ONE ONE. These values are reflected in our products and our partnerships. It’s essential that all of us take duty to have conversations round variety, equality, and inclusion in our respective industries. Bringing these values to the outdoors and ensuring that every one purchaser see themselves represented in our brands is vital. We are commemorated to aid The Outbound Collective’s #EveryoneOutside initiative, supporting to offer a voice and empower the underrepresented communities.”The Outbound Collective is excited to release with these leading partners and might be continuing to onboard new non-earnings, affinity group, and corporate partners over the duration of the 2019 campaign.
The Outbound Collective: The Outbound Collective is a website, iOS, and Android app whose project is to enhance access to the outdoors for every person. Find nice adventures, accommodations, courses, and tours – all with an easy interface, amazing pictures, and inspirational destination publications, how-to’s, and stories.