Travel marketing company GTI has been appointed to the National Tourism Service of Chile’s PR account.

The company could be chargeable for developing a communications strategy to generate Australians’ tourism hobby in Chile.

Vice-minister of the Chilean Ministry of Economy, Development, and Tourism, Mónica Zalaquett, stated that the developing range of Australian vacationers to the United States of America led to the engagement of GTI:


“We see steady 12 months-on-12 months growth within the wide variety of Australians journeying Chile, with 52,500 touring in 2018. Australians have an ardor for an adventure tour, and we have decided to encourage more to visit by showing them the superb adventures they can have in Chile and the growing ease of getting right here,” Zalaquett said.

Director of the National Tourism Service of Chile, Andrea Wolleter, said: “The strategy can even goal to increase the duration of life and spend of Australian visitors, lessen seasonality of visits and encourage travel to more than one Chilean destinations in a single ride. Australia is key precedence for Chile because of the growing accessibility through direct flights and air capacity and the ever-growing interest in adventurous and nature-primarily based journey.”

GTI’s trendy manager, Georgia Gregerson, stated that the business enterprise became exciting.

“Chile has a lot on offer. Not many nations in the world host such an intense version of landscapes. Whether or not it’s global-class wineries, cosmopolitan towns, ski fields, deserts, or the large wilderness of the South, we stay up for showcasing Chile as a one-prevent tour destination for Australian travelers and the ease of getting admission from our capital towns,” Gregerson said.

These days, I had a risk to talk to Chris Ronneseth of Trek Holidays (see interview preview), who gave me an excellent evaluation of adventure travel, an area of the journey I would like to discover earlier rather than later…

1. Tell us how you acquire into the journey of commercial enterprise.

I grew up around travel. My father, Allan Ronneseth, founded the company in 1972. With an ardor to look at the world in a one-of-a-kind manner, the norm is that we could travel to international locations considered exceptional at that point and, to a degree, still are nowadays. Venturing out by journeying simultaneously while attending university, I have become increasingly passionate about the sector beyond North America. With a degree in advertising and marketing, I ventured off first to New York and later to Toronto, running in sales advertising and marketing for technology corporations for the duration of the tech boom. Having found out the talent of income in an enterprise outdoor of the journey, however, subsidized with an upbringing rooted in adventure journey, I made the development to heading up income in Eastern Canada for the own family business in which I now provide help to our network of travel agents across Eastern Canada in addition to compiling our month-to-month newsletter on adventure journey developments.