Craft brewer SAMPLE Brew has long passed into administration. Insolvency company Rodgers Reid (RR) is searching for expressions of interest to buy the commercial enterprise.
SAMPLE was launched in 2014 and had four beers in its range: a faded ale, gold ale; lager; and three/four IPA.
In late-2017, the commercial enterprise announced plans to grow to be one of the first Australian organizations to undertake equity crowdfunding, partnering with Birchall.
Its prospectus on Birchall’s web page says the commercial enterprise changed into based for “rapid, multiplied growth thru a 4-tier strategy of superior manufacturing, income, advertising, and emblem revel in”.
According to Birchall, it was to be had in more than 500 bars, pubs, restaurants, and bottle shops, with countrywide distribution channels.
RR says SAMPLE’s annual turnover is around $2.6 million.
Independent Brewers Association chair Jamie Cook told Food & Drink Business the enterprise is developing, so you would count on to look “a herbal bell curve of enterprise success inside the quarter now.”
“There are 600 craft brewers in Australia that account for approximately six in step with cent of the complete beer-drinking marketplace. But that’s developing 25 consistent with cent yr on 12 months,” Cook says.
Changing attitudes are driving that achievement, he says. “Consumers have a much more potent preference for extra non-public relationships with manufacturers, more authenticity in products with a variety of flavors as well as feeling linked with local brewers.”
Reasons a brewery should fail are many, but a few buyers see the growth figures and are fooled into questioning they’ll get a brief go back on their funding, Cook says.
Investors ought to no longer assume a go back for at least 5 years. “It’s not easy money. When you component in that sectoral boom fee, if you are going to be successful, you need to be growing fast as properly, so that requires extra capital and greater investment. The go back on that takes time.”
FD&B approached some of the SAMPLE administrators and non-executive administrators; however, none replied by press time.
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