E-commerce, most importantly, Amazon is now eyeing a stake in India’s travel enterprise, starting with flight bookings. Amazon has begun providing flight ticket booking on its platform, loaded with cashbacks for both Prime and non-Prime customers. Amazon has partnered with online travel aggregator Cleartrip for the provider supplied through its payment arm, Amazon Pay.

Building on Travel

There is no point out of the brand new carrier on Amazon’s home web page, nor is it listed below classes. The provider is available via the Amazon Pay header or by searching “Flights” within the search bar.

Amazon has launched a provider for home bookings consistent with its FAQs and could provide cashbacks starting between Rs 800-2,000 for Prime customers and Rs four hundred-1,600 for non-Prime customers. However, cashbacks are to be had until May cease and credited in three operating days as Amazon Pay’s balance.

“Since the online retail boom has bogged down in India, such corporations are identifying other avenues to grow. Travel is a large part of the e-commerce market, and those groups aren’t shooting it, so they may be losing out at the e-commerce increase,” industry assets informed Financial Express Online.

Morgan Stanley’s revised estimate for the e-trade market in India over the last 12 months is $200 billion by 2027, up from its initial forecast of $2026.

In the search results, Amazon shows leading carriers, such as SpiceJet, Air India, GoAir, Indigo, Air Asia, and Vistara.

“Travel enterprise could be buzzing approximately this for the foreseeable destiny. Airlines, online & conventional journey corporations, plus all the ones 100+ million Prime subscribers have to take observe…,” tweeted Robert Cole, Founder, RockCheetah — a hotel advertising and marketing approach and tour era consulting firm.

Amazon will compete with current online journey groups (OTA) within MakeMyTrip, Yatra, Booking.Com, Via.Com, and many others. Google provides flight booking services, but it is a flight search engine thatt redirects customers to their respective OTA to finish the transaction. In terms of the tour marketplace version, Ixigo leads the class.

Turning Super App

For businesses like Amazon, which has many users, it is logical to end up with a great app that offers more than one service regardless of its core business.

However, this isn’t Amazon’s only experiment in the travel market. In late 2014, it dabbled with a lodge reserving service known as Amazon Destinations that was shut down within months in 2015 without Amazon stating the reason in the back of it.

Customers use Amazon for more than just shopping, such as bills, amusement, mobile recharges, software payments, cash transfers, etc., as they “love the ease we provide of purchasing and paying – multi-function unmarried app,” stated Sharqi Plasticware, Director, Amazon Pay. Hence, adding flight bookings allows them to do “greater with their Amazon app and for Prime individuals to get more price from their membership,” he delivered.

Amazon has around 150 million registered users, The New York Times pronounced in September last year.

Much like China’s WeChat, which, apart from the messaging carrier, is likewise a publishing platform, bills, gaming, and many others, India’s top startups are also turning to extraordinary apps, Inc., including part Ol and Paytm.

“For Amazon, too, it’s miles a logical step as agencies appear to add distinctive offerings or verticals steadily at that excessive scale. While Amazon has tied up with Cleartrip, such partnerships are finished by way of groups to test their new classes while not having to invest much in it and build from scratch,” said another enterprise source. Moreover, Cleartrip is getting branding to strengthen such a carrier for Amazon, which is a giant.